Kodak logo

Kodak truck

Kodak delivery truck with 1980s Kodak logo

Hong Kong, China

Kodak has a new logo. Where the old one was instantly recognizable, the new one is bland in the extreme and the typeface looks amateurish, like something that a wannabe type designer might produce on their first day with Adobe Illustrator. What on earth were they thinking?

Once the transition is complete, I doubt I'll be moved to take pictures like this one again.